Miss Sixty Home
Packaging

Objective
Design a packaging system for Miss Sixty’s new household appliance line.

Description
The purpose of this project was to choose a brand that is not known in the household appliance sector and create a packaging system for that brand. The company I chose to

work with was Miss Sixty. Miss sixty is a women’s clothing line known mostly for their denim. The Miss Sixty brand is fun, glamorous, feminine, sexy, modern, and sophisticated. With that in mind, I created a packaging system that embodies Miss sixty’s already established image.

In order to remind the consumer that Miss Sixty’s main attention is still focused on their denim, subtle details are applied throughout this new line. Such details include the stitching of the denim, the tell-tale red Miss Sixty tag, and lastly the denim texture itself.