King Cobra Malt Liquor
Advertising, Print

Objective
Re-invent King Cobra’s image and launch a new campaign, thus expanding King Cobra’s demographic.

Description
People value affordability, especially these days. In the economic climate we are facing today, it is easy to find ourselves down in the dumps. The objective of this project was to encourage people to enjoy life with an affordable King Cobra. King Cobra Malt Liquor has not

been heavily marketed since the 1980s, therefore I thought it would be a good opportunity for King Cobra to re-invent their image and launch a new campaign, thus expanding their demographic. Malt liquor territory has been a largely untouched zone in advertising world, with a few exceptions.

The concept of this project is to market King Cobra as a cheaper alternative to traditional beers, and with the money saved, have one less thing to worry about. With King Cobra, the economy is still in a slump, but at least you aren’t! To get this point across, my materials include recycled paper and newsprint.